Reading List 06

Zukunft des Retail-Handels, die Bedeutung von Instagram TV und das Ende von Facebook News.

Das der Retail-Handel der Zukunft ganz anders aussehen wird als heute steht in vielerlei Hinsicht außer Frage. Umso spannender sind die ausgezeichneten Cases der Cannes Kategorien 'Brand Experience and Activation' & 'Creative E-Commerce': "The XBOX Fanchise Model" und
"Today at Apple"

Brand Experience: "Today at Apple" is partly an attempt to make each Apple Store more important to people than a simple retail outlet. "It has to serve a bigger service than just selling..."

E-Commerce: "This is the engine of our industry," said Law of this category. "It's also a battleground for the new economy. If people don't figure out their strategy for e-commerce, they won't have a brand or business."

http://adage.com/article/special-report-cannes-lions/apple-xbox-nab-cannes-lions-experience-grand-prix/313959/ 

Die Bedeutung von Instagram TV in der von YouTube dominierten "Creators"-Industrie: 
https://www.theverge.com/2018/6/28/17506866/igtv-instagram-creators-youtube-marques-brownlee

It’s surreal — Wie das Internet und eine neue Generation an Wählern das Game verändern (oder auch nicht).
https://www.nytimes.com/2018/06/26/nyregion/joseph-crowley-ocasio-cortez-democratic-primary.html

Facebooks Abschied vom News Business und was in Zukunft funktionieren wird: https://slate.com/technology/2018/06/facebooks-retreat-from-the-news-has-painful-for-publishers-including-slate.html

Der "Eine. Große. Film." und die Alternativen dazu: 
https://www.fastcompany.com/90179193/why-nike-ditched-a-proven-winning-strategy-for-the-2018-world-cup

Digitale Brands haben sich in das gute, alte Out Of Home-Format verliebt.
https://www.bloomberg.com/news/articles/2018-08-06/big-tech-is-spending-big-in-a-decidedly-old-school-way